The Blog

AI Search, GEO & Link Building

Practical guides on becoming the brand AI systems recommend.

Featured AI Search 7 min read

Why backlinks still matter in the age of AI Search

Every year someone declares backlinks dead. In 2026, with AI Overviews dominating SERPs and Perplexity eating into Google's share, the claim is louder than ever. Here's what the data actually shows about authority signals in the AI era.

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GEO 8 min read

What is GEO? Generative Engine Optimization explained

Traditional SEO got you blue links. GEO gets you into the answer itself. Here's how it works and what it demands.

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LLM SEO 9 min read

How to get your brand cited by ChatGPT, Claude & Perplexity

LLMs mention brands they've seen across authoritative sources. Here's the systematic approach to building that presence.

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AEO 8 min read

AEO in 2026: the Answer Engine Optimization playbook

Featured snippets were chapter one. AI Overviews and Perplexity answers are the new chapter. Here's how to be the source that gets cited.

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Link Building 7 min read

Niche edits vs. guest posts: which backlink type actually wins?

Both work. Each serves a different purpose. Here's an honest head-to-head comparison and a strategy for using both effectively.

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Link Strategy 8 min read

How to build a backlink profile that AI Search engines trust

AI has raised the bar for what a good backlink looks like. Here's what a trustworthy profile looks like in 2026 and how to build one.

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